Digital Marketing Consultant

Mallee Family Care had a logo that clients couldn't recognise, creating low engagement. 

There was no consistency across marketing collateral materials.

I organised eight focus groups with clients and local business to understand the issues and possible design routes to follow. 

Based on the feedback from the focus groups, 

I worked along with the design agency to developed the new look & feel for the Organisation.

Mallee Family Care has a new look and feel, with a new logo, that better represents their values: friendly, bold and accessible. 

Great feedback from clients and staff saying that they understand the meaning of the logo and they feel more welcomed when coming to attend services. 

There is now consistency across all marketing collateral materials . 

Finding people willing to care for foster children is a big challenge across Australia.


Most of the engagement campaigns done by other agencies usually explore a sad approach of children crying and disadvantaged.


The agency had low engagement with people who might be interested in being a Foster Carer. 

I developed a 360 degree, campaign changing the focus of the message from a sad child to the perspective of someone who could help.


I developed the communication plan, and the agency came with the idea of the visual elements.

The campaign raised so much awareness locally and created word-of-month that there was a 70% increase on enquires during the campaign.


The little elements have also been helpful to keep the idea alive through different channels, such as charity events, school days, etc.

The Smart TV segment was a very feature-oriented market. 

All manufacturers were flooding the market with so many specs and features that consumers were confused and found it hard to recognise the real difference between brands. 

Based on consumers' insights we learnt that there was no emotional engagement with any of the brands in the market. 

We decided to develop a campaign with an emotional hook and making clear what were the benefits of each of the main features. 

Samsung created a very competitive advantage, and consumers started their shopping journey with the brand Samsung on their mind.
After the campaign, Samsung established its leadership in the Smart TV segment.