Marketing Strategy

 Development and review of a tailored Marketing Strategy based on an in-depth understanding of your customers, competitors and markets.

Development of focus groups and online surveys.  The main goal is to gather information about customer perspectives and opinions about new ideas, products or services either being offered or in the product development stage.

 By analysing products for both the business environment and the overall place of the products within the market, companies can then appropriately allocate resources to enhance products and foster new product development.  

 SWOT Analysis is a simple but useful framework for analysing your organisation's Strengths, Weaknesses, Opportunities, and Threats. 

It helps you to build on what you do well, to address what you're lacking, to minimise risks, and to take the greatest possible advantage for success.